Using a usb a to c data cable, tested it with a mobile phone and it connected correctly
Installed the “CP210x_Universal_Windows_Driver” driver from the Silicon labs website
Windows details
Edition Windows 10 Pro
Version 22H2
Installed on 21/08/2021
OS build 19045.3570
Experience Windows Feature Experience Pack 1000.19052.1000.0
Ran the web firmware flash on both Chrome and Edge and I get the same error, I have tried various different firmware images with the same issue.
The program button launches the bootloader when the device is reset. You may want to hold the program button while pressing reset to see if anything changes. But most likely something else is wrong.
If you unplug the device and run the installer, does it report a different error? If it does not, you should check Device Manager to see if the serial converter has the proper drivers. Some boards may have different serial converters; aside from the Silicon Labs CP210x family, WCH serial converters are sometimes used.